Write short, but precisely. So I did. This book is full of rules, tips and theory of copywriting, which you can read in just 40 minutes. You can reread it later, and I am pretty sure you will keep discovering new things.
What is neurocopywriting? How to write hypnotic advertising texts? What is the difference between benefits and advantages? What is benefits of benefits? And how to start writing without inspiration and ideas?
So, let's read and find out!